Spotify Co-CEO Gustav Soderstrom Exercises Options and Sells $11.1M in Shares Under 10b5-1 Plan

Executive Summary

On October 12, 2026, Gustav Soderstrom, Co-Chief Executive Officer and Director of Spotify Technology S.A. (NYSE: SPOT), executed an exercise-and-sell transaction involving 20,910 ordinary shares. Soderstrom exercised options at a strike price of $151.25 per share and subsequently sold all 20,910 shares across multiple tranches at prices ranging between $526.55 and $534.52, generating approximately $11.09 million in total proceeds.

Transaction Breakdown

• Option Exercise: 20,910 options exercised at $151.25 per share ($3,162,637.50 exercise cost).
• Open Market Sales: 20,910 shares sold across 8 price-bracketed tranches at a volume-weighted average price of ~$530.13 per share.
• Gross Proceeds: ~$11,085,113.40 (net cash generation before taxes: ~$7.92M).
• Remaining Holdings: Soderstrom retains direct ownership of 19,908.44 ordinary shares and 83,640 exercisable stock options expiring on March 1, 2027.

Context & Trading Plan

The transactions were executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on June 12, 2026. Because the sales were paired with an option exercise under a pre-established plan, the reporting person's net directly held ordinary share balance remained unchanged relative to pre-exercise levels.