Apple SVP Deirdre O'Brien Sells $15.5M in AAPL Following RSU Vesting

Executive Transaction Summary

Apple Inc. Senior Vice President Deirdre O'Brien reported a series of transactions involving performance-based restricted stock unit (RSU) vesting and subsequent share sales:

1. RSU Vesting & Conversion (October 1, 2026):

   • 99,878 performance RSUs vested based on Apple's 3-year Total Shareholder Return (TSR) performance relative to the S&P 500 (ranking at the 76.20th percentile, earning above target).
   • 53,489 shares were withheld by Apple at $330.32 per share ($17.67M) to cover tax withholding obligations.

2. Open-Market Sales (October 2, 2026):

   • Sold 40,764 shares at a volume-weighted average price of $333.35.
   • Sold 5,625 shares at a volume-weighted average price of $333.91.
   • Total Open-Market Sales: 46,389 shares for gross proceeds of approximately $15.47 million.
   • Sales were executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on November 24, 2025.

Holdings Analysis

Following the vesting, tax withholding, and market sales, Deirdre O'Brien directly owns 136,810 shares of Apple common stock. Because the disposals were executed under an established Rule 10b5-1 plan following an annual performance award settlement, this activity represents standard executive equity monetization rather than a discretionary market signal.