Salesforce Director David Blair Kirk Purchases ~$1.0M in CRM Stock
Salesforce, Inc.
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Filing Summary
# Insider Trade Alert: Salesforce, Inc. (CRM)
**Insider:** Kirk David Blair (Director)
**Action:** Open Market Purchase
**Shares:** 4,176 @ $239.33
**Total Value:** ~$999,451
**Shares Owned Following:** 18,748 (+28.66%)
**Significance:** High (Open market purchase ~ $1M)
Comprehensive Analysis
Insider Purchase Analysis: Salesforce, Inc. (NYSE: CRM)
Executive Summary
On September 18, 2026, Salesforce Director David Blair Kirk executed an open-market purchase of 4,176 shares of Common Stock at a weighted average price of $239.3321 per share, representing an aggregate investment of approximately $999,451.
Key Transaction Highlights
- Transaction Nature: Open market purchase (Code:
P), not executed pursuant to a Rule 10b5-1 trading plan (aff10b5Oneis0). - Holding Impact: The purchase increased Kirk's direct holdings from 14,572 shares to 18,748 shares, an increase of approximately 28.66%.
- Pricing Details: Shares were acquired in multiple trades at prices ranging between $239.2000 and $239.4400.
Strategic Significance
Open-market purchases by corporate directors using personal capital typically convey strong insider confidence in the company's valuation and outlook. Given the sizable commitment of nearly $1.0M and the absence of a pre-scheduled 10b5-1 plan, this purchase signals high conviction from board-level leadership.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.