SEC Filing Analysis: Affinity Capital Advisors, LLC

Executive Summary

• Trading Significance: Medium
• Key Takeaway: Affinity Capital Advisors, LLC has reported total assets under management of approximately $650.9 million across 153 positions as of September 30, 2025. The portfolio is heavily weighted towards large-cap US equity and bond ETFs, suggesting a diversified, index-tracking core strategy.
• Market Impact: As a lagging indicator, this 13F filing provides a snapshot of institutional positioning at the end of Q3. It confirms continued institutional confidence in broad US market indices and mega-cap technology leaders like Apple, Microsoft, and Meta. The data is primarily useful for long-term strategic analysis rather than short-term trading signals.

Filer Information

Field	Value
Filer Name	Affinity Capital Advisors, LLC
Ticker Symbol	null
CIK	0001810023
Signatory	Jonathan Manzo Cardenas (Principal & Chief Compliance Officer)

Report Details

Field	Value
Form Type	13F-HR
Period of Report	2025-09-30
Filing Date	2025-10-09
Total Holdings Value	$650,883,008
Number of Holdings	153

Portfolio Analysis

Top 10 Holdings by Value

1. iShares CORE S&P500 ETF (IVV): $64,934,047
2. VANGUARD INDEX FDS GROWTH ETF (VUG): $62,349,007
3. iShares CORE TOTAL USD (IUSB): $60,898,539
4. VANGUARD INDEX FDS VALUE ETF (VTV): $53,444,979
5. APPLE INC (AAPL): $40,217,512
6. ISHARES TR EAFE VALUE ETF (EFV): $26,789,718
7. ISHARES INC CORE MSCI EMKT (IEMG): $22,785,118
8. ISHARES TR ESG AWR MSCI USA (ESGU): $22,218,200
9. SELECT SECTOR SPDR TR TECHNOLOGY (XLK): $17,187,702
10. ISHARES TR EAFE GRWTH ETF (EFG): $15,880,765

Volume & Sentiment

• Portfolio Concentration: The top 10 holdings represent approximately 62% of the total reported portfolio value, indicating a significant concentration in core ETF products and a few key individual stocks.
• Sentiment Indicator: The portfolio construction shows a generally bullish, long-term sentiment on the US market, particularly the technology and large-cap segments. The substantial allocation to bond ETFs also suggests a balanced approach aimed at managing risk.

Investment Insights

Positive Market Indicators

• Core Index Strategy: Heavy investment in low-cost, broad-market ETFs (IVV, VUG, VTV) indicates a disciplined, long-term investment philosophy.
• Mega-Cap Conviction: Significant individual stock positions in market leaders like Apple, Microsoft, Meta, and Tesla demonstrate conviction in the continued growth of the tech sector.
• Diversification: The portfolio includes exposure to international developed markets (EFA, EFV), emerging markets (IEMG), and various fixed-income assets, reflecting a globally diversified strategy.

Risk Factors

• Lagging Data: This report reflects positions held on September 30, 2025. The portfolio may have changed significantly since then.
• Market Correlation: The heavy reliance on S&P 500 and other broad market ETFs means the portfolio's performance is highly correlated with the overall US stock market.
• Concentration in Tech: While diversified through ETFs, the large individual holdings in technology stocks add a layer of sector-specific risk.

Key Takeaways

1. Affinity Capital Advisors employs a core-satellite strategy, using broad-market ETFs as the core and individual stocks/sector ETFs as satellites.
2. The firm maintains a strong belief in the long-term performance of the US technology sector, as evidenced by its top individual stock holdings.
3. The portfolio is built for long-term growth and is not indicative of short-term speculative trading.

Contextual Analysis

Filing Context

Form 13F-HR is a mandatory quarterly report filed by institutional investment managers with at least $100 million in assets under management. It discloses their long positions in publicly traded securities. This filing provides transparency into the holdings of Affinity Capital Advisors but does not show short positions, cash holdings, or non-US securities not traded on US exchanges.

Company Context

Affinity Capital Advisors, LLC is a Berkeley, CA-based investment advisory firm. This filing provides a periodic look into its investment strategy and scale of operations, which at over $650 million AUM, places it in the category of a medium-sized registered investment advisor (RIA).

Risk Assessment

Risk Level: Low

Risk Factors (for interpreting this data)

• Stale Information: The primary risk is acting on outdated information. The positions are over a month old at the time of filing.
• Incomplete Picture: The filing does not include short positions, options strategies, or other derivatives that could be hedging the long positions shown.
• No 'Why': The filing shows what the firm owns, but not why. The rationale behind these positions is not disclosed.

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IMPORTANT DISCLAIMER: This analysis is for informational purposes only and is not intended as investment advice. The information presented is based on publicly available SEC filings and should not be construed as a recommendation to buy, sell, or hold any securities. Past performance does not guarantee future results. All investments carry risk, including the potential loss of principal. Please consult with a qualified financial advisor before making any investment decisions.

Analysis generated on 2025-10-09 | Data source: SEC EDGAR