Yum! Brands KFC Division CEO Exercises SARs and Sells Shares Under Rule 10b5-1 Plan
YUM BRANDS INC
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Filing Summary
📊 Form 4 Alert: YUM BRANDS INC ($YUM) Insider: Mezvinsky Scott (KFC Division CEO) Transaction: Sale of 273 shares at $160.00 ($43,680.00) Remaining Direct Holdings: 0 shares Plan: Rule 10b5-1 Plan Significance: Low
Comprehensive Analysis
Executive Summary
On November 4, 2026, Scott Mezvinsky, KFC Division CEO at Yum! Brands, Inc. ($YUM), executed a routine exercise of Stock Appreciation Rights (SARs) and subsequent share dispositions totaling 482 shares pursuant to a pre-arranged Rule 10b5-1 trading plan.
Transaction Breakdown
- Derivative Exercise (Code M): Exercised 482 Stock Appreciation Rights with an exercise price of $68.00 per share.
- Disposition/Withholding (Code D): Disposed of 209 shares at $157.01 per share ($32,815.09 total).
- Open Market Sale (Code S): Sold the remaining 273 shares at $160.00 per share, generating $43,680.00 in gross proceeds.
Following these transactions, Mezvinsky holds 0 shares of Common Stock directly and retains 964 unexercised Stock Appreciation Rights.
Context and Trading Significance
The trading significance is assessed as Low due to the modest dollar value (under $100,000 total) and the execution taking place under an affirmative Rule 10b5-1 trading plan.
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