KFC Division CEO Scott Mezvinsky Exercises SARs and Sells Shares Under 10b5-1 Plan
YUM BRANDS INC
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Filing Summary
# Insider Transaction Alert: YUM BRANDS INC (YUM)
**Insider:** Mezvinsky Scott
**Title:** KFC Division CEO
**Filing Date:** 2026-10-01 | **Transaction Date:** 2026-10-01
### Transaction Summary
- **Type:** Option/SAR Exercise & Open Market Sale (Rule 10b5-1)
- **Shares Sold (Code S):** 241 @ $136.89 (~$32,990)
- **Shares Disposed/Withheld (Code D):** 241 @ $136.43 (~$32,880)
- **SARs Exercised (Code M):** 482 @ $68.00
- **Post-Transaction Holdings:** 0 Common Shares (1,446 SARs remaining)
- **Significance:** Low
Comprehensive Analysis
Overview
On October 1, 2026, Scott Mezvinsky, KFC Division CEO at YUM BRANDS INC ($YUM), executed a pre-scheduled Rule 10b5-1 transaction involving the exercise of stock appreciation rights (SARs) and subsequent dispositions.
Details of Transactions
- SAR Exercise (Code M): Exercised 482 stock appreciation rights at an exercise price of $68.00 per share.
- Tax Withholding/Disposition (Code D): 241 shares were disposed of at $136.43 per share ($32,879.63 total value).
- Open Market Sale (Code S): 241 shares were sold at $136.89 per share ($32,990.49 total proceeds).
- Remaining Holdings: 0 common shares held directly post-transaction, with 1,446 unexercised SARs remaining expiring in February 2027.
Market Sentiment & Significance
The filing indicates Low trading significance given the modest transaction size (~$65.9K total dispositions) and its execution pursuant to a pre-established Rule 10b5-1 trading plan.
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Important Disclaimer
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