Hershey Trust Co Sells $4.96M in Hershey Co (HSY) Under Rule 10b5-1 Plan

Insider Transaction Summary

Reporting Entity: Hershey Trust Co Trustee in Trust for Milton Hershey School
Issuer: The Hershey Company (NYSE: HSY)
Filing Date: October 28, 2026
Relationship: 10% Owner

Key Transaction Highlights

• Total Shares Sold: 30,000 shares of Common Stock
• Execution Period: October 26, 2026 – October 28, 2026 (10,000 shares sold per trading day)
• Price Range: $162.72 to $168.22 per share (weighted average of ~$165.17)
• Aggregate Proceeds: ~$4,955,173.04
• Trading Plan: Executed under an affirmative defense Rule 10b5-1 trading plan

Ownership Context

Following these dispositions:

• Direct Common Stock Holdings: 486,119 shares
• Indirect Common Stock Holdings: 39,630 shares held by Hershey Trust Company
• Class B Common Stock: 54,612,012 shares directly held (convertible 1-to-1 into Common Stock, carrying super-voting power)

Significance Assessment

This activity reflects a Medium level of significance. While the aggregate dollar volume approaches $5.0 million, the disposition represents a standard programmatic liquidation under a pre-established Rule 10b5-1 plan and comprises a negligible fraction of the Trust's overall voting control and multi-billion-dollar equity stake in Hershey.