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Milton Hershey School Trust Sells $3.45M in Hershey Co Under Rule 10b5-1
HERSHEY CO
$HSY4CIK: 0000047111
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Filing Summary
# Form 4 Alert: HERSHEY CO ($HSY)
**Insider:** Hershey Trust Co Trustee In Trust For Milton Hershey School (10% Owner)
**Action:** Sale (Rule 10b5-1)
**Shares Sold:** 20,000
**Average Price:** $172.46
**Total Value:** $3,449,175.47
**Direct Shares Remaining:** 516,119
**Indirect / Class B Holdings:** 39,630 Common shares (Indirect) + 54,612,012 Class B shares
Comprehensive Analysis
Insider Transaction Summary
Hershey Trust Company, acting as Trustee for the Milton Hershey School, filed a Form 4 reporting sales of 20,000 shares of Hershey Co ($HSY) Common Stock across October 22 and October 23, 2026, for total gross proceeds of approximately $3.45 million.
Key Details:
- Dates of Execution: October 22, 2026 (10,000 shares) and October 23, 2026 (10,000 shares).
- Price Range: Sales were executed in multiple tranches with weighted average prices ranging from $169.29 to $175.51, arriving at an aggregate weighted average price of $172.46 per share.
- Rule 10b5-1 Trading Plan: The sales were executed under an affirmative defense Rule 10b5-1 trading arrangement, indicating pre-scheduled liquidity management rather than discretionary timing.
Ownership Context & Significance:
- Following these transactions, the Trust directly owns 516,119 shares of Common Stock and indirectly holds 39,630 shares.
- Additionally, the Trust continues to hold 54,612,012 shares of Class B Common Stock, convertible one-for-one into Common Stock, retaining controlling voting power.
- The 20,000 shares sold represent less than 0.04% of the Trust's total equity stake in Hershey Co. As a result, the trading significance is rated Low and represents standard portfolio cash generation for trust operations.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.
