Hershey Trust Co Sells $4.9M in Hershey Co ($HSY) Stock Under 10b5-1 Plan

Insider Transaction Summary

Hershey Trust Co Trustee in Trust for Milton Hershey School, a 10% Owner of The Hershey Company (NYSE: HSY), reported the open-market sale of 30,000 shares of Common Stock between October 12, 2026, and October 14, 2026.

• Total Gross Proceeds: Approximately $4,899,327 at a volume-weighted average price of ~$163.31 per share (prices ranged from $160.82 to $165.21).
• Remaining Holdings: Following these sales, the Trust directly holds 586,119 shares of Common Stock, 39,630 shares indirectly via Hershey Trust Company, and 54,612,012 shares of Class B Common Stock (convertible 1-for-1 into Common Stock).

Context & Market Significance

• Trading Significance: Low. The disposition represents a tiny fraction (<0.06%) of the Trust's total equity and voting interest, which is predominantly held through 54.6+ million Class B shares.
• 10b5-1 Plan Adoption: The filing indicates these transactions were executed pursuant to a pre-arranged Rule 10b5-1 trading plan (<aff10b5One>1</aff10b5One>), suggesting routine portfolio rebalancing and diversification rather than a discretionary market-timing decision.