Hershey Trust Co Sells 20,000 Shares of Hershey Co Under Rule 10b5-1
HERSHEY CO
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Filing Summary
📊 Insider Sale Alert for The Hershey Company ($HSY)
Insider: Hershey Trust Co Trustee In Trust For Milton Hershey School (10% Owner) Action: Sold 20,000 shares across multiple transactions on October 8–9, 2026 Average Price: ~$162.36 Total Value: ~$3.25M Remaining Direct Holdings: 616,119 Common shares (plus 54,612,012 Class B shares) Plan: Executed pursuant to a Rule 10b5-1 trading plan
Comprehensive Analysis
Insider Transaction Overview
On October 8 and 9, 2026, Hershey Trust Co Trustee In Trust For Milton Hershey School, a 10% beneficial owner of The Hershey Company (NYSE: HSY), executed sales totaling 20,000 shares of common stock at a weighted average price of approximately $162.36 per share, generating gross proceeds of approximately $3,247,111.
Transaction Breakdown
- October 8, 2026:
- 153 shares at a weighted average price of $160.8582
- 1,350 shares at a weighted average price of $161.5262
- 7,434 shares at a weighted average price of $162.5147
- 1,063 shares at a weighted average price of $163.1459
- October 9, 2026:
- 1,924 shares at a weighted average price of $161.7262
- 8,075 shares at a weighted average price of $162.4219
- 1 share at $163.0492
Ownership Context and Market Impact
- Rule 10b5-1 Plan: The filing confirms the trades were executed under a pre-established Rule 10b5-1 trading plan.
- Remaining Holdings: Following these transactions, the Trust directly holds 616,119 shares of Common Stock, indirectly holds 39,630 shares via Hershey Trust Company, and retains 54,612,012 shares of Class B Common Stock (convertible 1-for-1 into Common Stock).
- Significance: Low. The 20,000 shares sold represent less than 0.04% of the Trust's total equity exposure to Hershey, reflecting routine portfolio management/liquidity under a scheduled trading plan rather than an operational or directional sentiment signal.
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