Hershey Trust Co Sells $4.83M of Hershey Co Common Stock Under Rule 10b5-1 Plan

Overview

On October 7, 2026, Hershey Trust Co Trustee in Trust for Milton Hershey School, a 10% owner of The Hershey Company ($HSY), filed a Form 4 disclosing open-market sales executed between October 5, 2026, and October 7, 2026. The sales were conducted pursuant to a pre-arranged Rule 10b5-1 trading plan.

Transaction Details

• Total Shares Sold: 30,000 shares of Common Stock
• Execution Period: October 5–7, 2026
• Weighted Average Price: ~$160.90 per share (ranging from $159.5894 to $162.8050)
• Gross Proceeds: ~$4,826,849.07
• Remaining Holdings:
  • Direct Common Stock: 636,119 shares
  • Indirect Common Stock: 39,630 shares (held by Hershey Trust Company)
  • Class B Common Stock: 54,612,012 shares (convertible share-for-share into Common Stock)

Market & Trading Significance

The trading significance is rated Low. While the aggregate sale amount of ~$4.83M is substantial in dollar terms, the 30,000 shares sold represent less than 0.06% of the Trust's total economic interest in Hershey (which exceeds 55 million shares primarily through Class B shares). Furthermore, the transaction was executed under an affirmative Rule 10b5-1 trading plan, indicating regular portfolio management rather than a discretionary signal on company performance.