Hershey Trust Co Sells $3.19M in HSY Under Rule 10b5-1 Plan

Insider Filing Analysis: Hershey Trust Co ($HSY)

Summary

On October 1 and October 2, 2026, Hershey Trust Co Trustee in Trust for Milton Hershey School, a 10% owner of The Hershey Company ($HSY), disposed of 20,000 shares of Common Stock across multiple tranches for total gross proceeds of approximately $3.19 million, at a volume-weighted average price of $159.56 per share.

Key Details

• Security: Common Stock ($1.00 par value)
• Transaction Dates: October 1, 2026 (10,000 shares) and October 2, 2026 (10,000 shares)
• Transaction Code: S (Open market sale)
• Rule 10b5-1 Plan: Checked (aff10b5One = 1), indicating these trades were executed pursuant to a pre-arranged Rule 10b5-1 trading plan.
• Direct Ownership Post-Transaction: 666,119 Common shares.
• Indirect & Derivative Holdings: In addition to 39,630 indirectly held Common shares, the trust continues to hold 54,612,012 shares of Class B Common Stock, each convertible share-for-share into Common Stock.

Significance Assessment

Trading Significance: Low
The disposition represents a very minor fraction (less than 0.04%) of the Trust's total equity exposure in The Hershey Company (over 55 million combined Common and Class B shares). Given the sales were executed pursuant to a pre-scheduled Rule 10b5-1 trading plan and comprise standard portfolio management and liquidity operations for the trust, this filing does not signal a change in fundamental outlook.