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Hershey Trust Co Sells $5.05M in HSY Shares via 10b5-1 Plan
HERSHEY CO
$HSY4CIK: 0000047111
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Filing Summary
### Form 4 Filing: HERSHEY CO ($HSY)
**Insider:** HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% Owner)
**Transaction Date:** 2026-09-21 to 2026-09-23
**Filing Date:** 2026-09-23
**Transaction Overview:**
- **Action:** Open Market Sale (Code S)
- **Shares Sold:** 30,000
- **Average Price:** ~$168.41 (Range: $167.18 - $170.28)
- **Total Transaction Value:** ~$5,052,170
- **Rule 10b5-1 Plan:** Yes
**Holdings Post-Transaction:**
- **Direct Common Stock:** 736,119 shares
- **Indirect Common Stock:** 39,630 shares
- **Class B Common Stock (Convertible 1:1):** 54,612,012 shares
**Significance:** Low (Routine sales under Rule 10b5-1; represents <0.06% of the trust's total equity exposure).
Comprehensive Analysis
Insider Transaction Summary
Filing Entity: Hershey Trust Company, Trustee in Trust for Milton Hershey School
Issuer: The Hershey Company ($HSY)
Filing Date: September 23, 2026
Transaction Dates: September 21, 2026 – September 23, 2026
Key Details:
- Transaction Nature: Open-market sales executed across three consecutive trading days (September 21–23, 2026) under a pre-established Rule 10b5-1 trading plan.
- Volume & Consideration: A total of 30,000 Common shares were sold for an aggregate consideration of approximately $5.05 million at a volume-weighted average price of roughly $168.41 per share.
- Sept 21: 10,000 shares sold in 4 tranches between $167.18 and $170.28.
- Sept 22: 10,000 shares sold in 2 tranches between $168.08 and $169.50.
- Sept 23: 10,000 shares sold in 3 tranches between $167.53 and $169.64.
- Post-Transaction Position:
- Direct Common Stock: 736,119 shares
- Indirect Common Stock (by Hershey Trust Co): 39,630 shares
- Class B Common Stock (convertible 1-for-1 to Common): 54,612,012 shares
Context & Significance:
- Significance Level: Low
- While the headline value of ~$5.05 million is notable, the 30,000 shares disposed of constitute less than 0.06% of the Trust's overall voting/economic stake (dominated by over 54.6 million Class B Common shares).
- Execution pursuant to a pre-arranged Rule 10b5-1 plan further underscores this as routine portfolio management and cash flow distribution rather than a discretionary market-timing signal.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
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