Hershey Trust Co Sells $3.48M in Hershey Co ($HSY) Stock via Rule 10b5-1 Plan

Transaction Overview

On September 10 and September 11, 2026, Hershey Trust Co Trustee in Trust for Milton Hershey School, a 10% Owner of The Hershey Company ($HSY), executed open-market sales totaling 20,000 shares of Common Stock for an aggregate amount of $3,477,533.06 (weighted average price of ~$173.88 per share).

Key Transaction Highlights

• Rule 10b5-1 Plan: The transactions were executed under a pre-established Rule 10b5-1 trading arrangement.
• Pricing Ranges: Sales prices ranged between $172.94 and $176.01 across multiple tranches.
• Post-Transaction Position:
  • Direct Common Stock: 816,119 shares.
  • Indirect Common Stock: 39,630 shares held by Hershey Trust Company.
  • Class B Common Stock: 54,612,012 shares (convertible 1-for-1 into Common Stock).

Market Significance

This sale represents a minor portion of the overall holding controlled by the Milton Hershey School Trust and Hershey Trust Company, reflecting ongoing routine portfolio management under a Rule 10b5-1 plan rather than a directional shift in sentiment.