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Hershey Trust Co Sells $3.45M of Hershey Co ($HSY) Stock Under Rule 10b5-1 Plan
HERSHEY CO
$HSY4CIK: 0000047111
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Filing Summary
# Insider Transaction: HERSHEY CO ($HSY)
**Insider:** Hershey Trust Co Trustee in Trust for Milton Hershey School (10% Owner)
**Action:** Open Market Sale (Code S, Rule 10b5-1 Plan)
**Date:** September 8–9, 2026
**Shares Sold:** 20,000
**Average Price:** ~$172.52
**Total Transaction Value:** $3,450,444.15
**Remaining Direct Holdings:** 836,119 Common Shares (plus 54,612,012 Class B shares)
Comprehensive Analysis
Executive Summary
On September 8 and 9, 2026, the Hershey Trust Co Trustee in Trust for Milton Hershey School, a 10% beneficial owner of The Hershey Company ($HSY), executed the sale of 20,000 shares of Common Stock across seven tranches for an aggregate consideration of approximately $3.45 million.
Transaction Breakdown
- September 8, 2026:
- 355 shares sold at weighted average price of $171.1331
- 334 shares sold at weighted average price of $172.4900
- 7,489 shares sold at weighted average price of $173.4569
- 1,822 shares sold at weighted average price of $174.2646
- September 9, 2026:
- 1,325 shares sold at weighted average price of $170.8036
- 6,195 shares sold at weighted average price of $171.4689
- 2,480 shares sold at weighted average price of $172.1721
Context and Impact
- Plan Adoption: The transactions were conducted pursuant to a pre-arranged Rule 10b5-1 trading plan.
- Holdings Impact: Post-transaction, the trust retains direct ownership of 836,119 shares of Common Stock, indirect ownership of 39,630 Common shares, and 54,612,012 shares of Class B Common Stock (convertible share-for-share into Common Stock).
- Significance: This disposition represents a negligible percentage (<0.04%) of the Trust's total economic and voting interest in The Hershey Company, representing routine administrative diversification rather than a directional signal on company fundamentals.
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