Hershey Trust Co Sells $3.48M in Hershey Co ($HSY) via Rule 10b5-1 Plan

Insider Transaction Overview

On September 3 and September 4, 2026, Hershey Trust Co Trustee in Trust for Milton Hershey School, a 10% beneficial owner of The Hershey Company ($HSY), executed a series of open-market sales totaling 20,000 shares of Common Stock pursuant to a pre-arranged Rule 10b5-1 trading plan.

Transaction Details

• Total Shares Sold: 20,000 shares across multiple price tranches ranging between $172.1556 and $176.4550 per share.
• Weighted Average Sale Price: ~$174.06 per share.
• Total Gross Proceeds: ~$3,481,255.32.
• Post-Transaction Holdings:
  • Direct Common Stock: 856,119 shares
  • Indirect Common Stock: 39,630 shares (held by Hershey Trust Company)
  • Class B Common Stock: 54,612,012 shares (convertible 1-for-1 into Common Stock)

Analysis & Context

• Trading Significance: Low. While the aggregate disposition value is approximately $3.48 million, the disposition represents a minuscule fraction of the reporting entity's overall ownership stake in Hershey Co (which includes over 54.6 million shares of Class B Common Stock).
• Planned Execution: The transactions were executed under a Rule 10b5-1 trading plan, indicating routine programmatic diversification rather than a discretionary market-timing decision.