Milton Hershey School Trust Sells $5.31M in Hershey Co (HSY) via Rule 10b5-1 Plan

Low SignificanceSeptember 2, 2026 at 9:09:21 PM UTC

HERSHEY CO

$HSY4CIK: 0000047111

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Filing Summary

🚨 INSIDER TRANSACTION ALERT: HERSHEY CO ($HSY)
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Insider:      HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
Role:         10% Owner
Action:       Sold (Open Market under Rule 10b5-1)
Shares:       30,000
Avg Price:    $176.91
Total Value:  $5,307,306.84
Direct Post:  876,119 shares
Indirect:     39,630 shares (plus 54,612,012 Class B shares)
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Comprehensive Analysis

Insider Filing Analysis: Hershey Trust Co (Milton Hershey School)

Transaction Summary

Issuer: The Hershey Company ($HSY)
Reporting Owner: Hershey Trust Company, Trustee in Trust for Milton Hershey School (10% Owner)
Transaction Dates: August 31, 2026 – September 2, 2026
Total Shares Sold: 30,000 shares of Common Stock
Price Range: $175.51 – $179.09 per share (Volume-weighted average price: ~$176.91)
Total Gross Proceeds: $5,307,306.84
Execution Context: Conducted pursuant to a pre-arranged Rule 10b5-1 trading plan.

Holdings Breakdown

Direct Common Stock Retained: 876,119 shares
Indirect Common Stock Retained: 39,630 shares held by Hershey Trust Company
Class B Common Stock Retained: 54,612,012 shares (convertible 1-for-1 into Common Stock, retaining controlling voting interest in the company)

Significance Assessment

Significance Level: Low
Rationale: The transaction represents routine diversification and liquidity management by the Milton Hershey School Trust under an established Rule 10b5-1 trading plan. The sale of 30,000 common shares constitutes a minor fraction of the Trust's aggregate ownership position, which exceeds 54 million Class B shares controlling the majority of voting rights.

Topics:#HSY#Hershey#InsiderTrading#SEC#Form4#StockMarket

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