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Workday 10% Owner David Duffield Sells $18.9M Under 10b5-1 Plan

Low SignificanceSeptember 3, 2026 at 8:35:40 PM UTC

Workday, Inc.

$WDAY4CIK: 0001327811

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Filing Summary

Workday 10% Owner David Duffield Sells $18.9M Under 10b5-1 Plan

Company: Workday, Inc. (WDAY) Form: 4 | Filed: 2026-09-03 Significance: Low

Insider: David A. Duffield Title: N/A | Relationship: 10% Owner

Transaction Details: • Type: Sale (Disposed pursuant to Rule 10b5-1 plan) • Shares: 94,961 Class A shares • Average Price: ~$199.29 • Total Value: $18,924,543 • Retained Ownership: 105,049 Class A shares + 36,358,873 Class B shares (~14.76% of company)

Key Insight: Co-founder and 10% owner David Duffield converted 94,961 Class B shares to Class A shares and sold them under a pre-established Rule 10b5-1 trading plan adopted in December 2025, trimming less than 0.3% of his total equity holdings.

Market Context: The $18.9M transaction represents ~0.048% of Workday's $39.05B market capitalization and routine wealth management diversification.

Comprehensive Analysis

SEC Filing Analysis: Workday, Inc. (WDAY)

Executive Summary

  • Trading Significance: Low
  • Key Takeaway: Co-founder and 10% owner David Duffield disposed of 94,961 shares (~$18.92M) through a pre-arranged Rule 10b5-1 plan, representing just 0.26% of his massive ~36.46M share position.
  • Market Impact: Neutral; routine pre-scheduled liquidation with negligible impact on overall float and capital structure.

Company Information

FieldValue
CompanyWorkday, Inc.
Ticker SymbolWDAY
CIK0001327811
IndustryServices - Computer Processing & Data Preparation

Insider Information

FieldValue
NameDavid A. Duffield
CIK0000938071
Title/PositionCo-Founder / Former Chairman
Relationship10% Owner

Transaction Details

FieldValue
Form Type4
Transaction Date2026-09-01
Transaction CodeC (Conversion) / S (Open Market Sale)
Security TypeClass A Common Stock
Shares Involved94,961
Weighted Avg Price$199.29
Total Value$18,924,543.39
Shares Owned After105,049 Class A (plus 36,358,873 Class B)
Ownership TypeIndirect (David A. Duffield Trust)

Financial Impact Assessment

Transaction Materiality

MetricValue
Transaction Value$18,924,543.39
% of Market Cap0.048%
Shares Transacted94,961
% of Shares Outstanding0.038%
Post-Transaction Ownership36,463,922 total shares (14.76% of outstanding)
Materiality AssessmentLow

Impact Evaluation

  • Market Cap Context: Against Workday's $39.05 billion market capitalization, the $18.92M transaction represents under 0.05% of equity value, reflecting standard liquidity management for a mega-cap technology firm.
  • Ownership Concentration: Duffield maintains significant control and ownership with over 36.35 million Class B super-voting shares, equating to a ~14.76% overall equity stake in the company.
  • Dilution & Net Change: Class B shares were converted 1:1 into Class A shares before open-market sale, resulting in zero net change in total shares outstanding.

Market Impact Analysis

  • Direction: Neutral
  • Reasoning: The sales were executed pursuant to a Rule 10b5-1 trading plan established on December 2, 2025, and represent a minuscule fraction of the insider's multi-billion-dollar holding.
  • Expected Volume Impact: Negligible; sales were spread across nine price tranches ranging from $196.65 to $205.92.
  • Sentiment Indicator: Neutral

Additional Context

  • Special Circumstances: The transactions occurred via the David A. Duffield Trust dated July 14, 1988 under a pre-established 10b5-1 plan, removing opportunistic timing factors.
Topics:#SECFiling#WDAY#Workday#InsiderTrading#Form4#InsiderSell#StockMarket#Investing

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