Workday Major Shareholder Sells $14.2M Stock via 10b5-1 Plan
Workday, Inc.
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Filing Summary
Workday Major Shareholder Sells $14.2M Stock via 10b5-1 Plan
Company: Workday, Inc. (WDAY) Form: 4 | Filed: 2026-03-20 Significance: Low (0.04% of Market Cap)
Insider: DUFFIELD DAVID A Title: N/A | Relationship: 10% Owner
Transaction: • Type: Sale (following Conversion) • Shares: 107,500 • Price: ~$132.58 (Avg) • Value: $14,252,009 • Owned After: 105,049 (Class A)
Key Insight: Major shareholder David Duffield converted Class B shares to sell $14.2M in Class A stock. The sale represents a tiny fraction (0.04%) of the company's market cap and was executed under a pre-planned 10b5-1 trading plan.
Market Context: While the absolute value is high ($14M), the relative impact is minimal given Workday's $35B market cap. The insider retains over 38 million Class B shares.
Comprehensive Analysis
SEC Filing Analysis: Workday, Inc. (WDAY)
Executive Summary
- Trading Significance: Low
- Key Takeaway: Major shareholder executes a pre-planned $14.2M sale representing a negligible percentage of market capitalization.
- Market Impact: Neutral - Transaction is routine, pre-planned, and proportionally small.
Company Information
| Field | Value |
|---|---|
| Company | Workday, Inc. |
| Ticker Symbol | WDAY |
| CIK | 0001327811 |
| Industry | Services-Computer Processing & Data Preparation |
Insider Information
| Field | Value |
|---|---|
| Name | DUFFIELD DAVID A |
| CIK | 0000938071 |
| Title/Position | N/A |
| Relationship | 10% Owner |
Transaction Details
| Field | Value |
|---|---|
| Form Type | 4 |
| Transaction Date | 2026-03-18 |
| Transaction Code | S (Sale) |
| Security Type | Class A Common Stock |
| Shares Involved | 107,500 |
| Price Per Share | ~$132.58 (Weighted Avg) |
| Total Value | $14,252,009 |
| Shares Owned After | 105,049 (Class A) |
| Ownership Type | Direct (Trust) |
Financial Impact Assessment
Transaction Materiality
| Metric | Value |
|---|---|
| Transaction Value | $14,252,009 |
| % of Market Cap | 0.04% |
| Shares Transacted | 107,500 |
| % of Shares Outstanding | 0.04% |
| Post-Transaction Ownership | ~38.1M (Combined Classes) |
| Materiality Assessment | Low |
Impact Evaluation
- Market Cap Context: For a $35.18 billion company, a $14.25 million transaction represents only 0.04% of value, which is well below the threshold for market significance.
- Ownership Concentration: The insider holds a massive position in Class B Common Stock (38,066,334 shares), which holds super-voting rights. This sale of 107,500 shares represents less than 0.3% of his total equity stake.
- Transaction Significance: The transaction is classified as Low Significance because it constitutes less than 0.1% of both market cap and shares outstanding.
Market Impact Analysis
Stock Impact Prediction
- Direction: Neutral
- Reasoning: The sale was conducted under a Rule 10b5-1 trading plan adopted in December 2025, removing speculative timing concerns. The volume is insufficient to create supply-side pressure.
Volume & Sentiment
- Expected Volume Impact: Negligible. The 107,500 shares represent a fraction of daily volume for a large-cap stock like WDAY.
- Sentiment Indicator: Neutral. Routine liquidity generation by a founder/major holder is standard and does not signal a lack of confidence.
Additional Context
Transaction Notes
- Special Circumstances: The reporting person converted 107,500 shares of Class B Common Stock into Class A Common Stock immediately prior to the sale.
- 10b5-1 Plan: Footnote F2 confirms these sales were effected pursuant to a Rule 10b5-1 trading plan adopted on December 2, 2025. This indicates the sale was scheduled months in advance.
- Price Range: Shares were sold in multiple batches ranging from ~$131.35 to ~$134.87.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.
