Gen Digital COO/CLO Bryan Ko Sells $866K in Common Stock Under Rule 10b5-1 Plan

Executive Summary

On September 9, 2026, Gen Digital Inc. ($GEN) filed a Form 4 disclosing that Bryan Seuk Ko, the company's Chief Operating Officer, Chief Legal Officer, and Secretary, executed an open-market sale of 28,248 shares of Common Stock on September 4, 2026.

Key Transaction Specifics

• Security: Common Stock
• Shares Sold: 28,248 shares
• Weighted Average Price: $30.673 per share (ranging from $30.52 to $31.06)
• Total Gross Proceeds: $866,450.90
• Post-Transaction Beneficial Ownership: 744,262 shares directly held
• Trading Plan: Executed under a pre-established Rule 10b5-1 trading plan adopted on June 5, 2026

Analytical Assessment

• Nature of Trade: The transaction was executed under a Rule 10b5-1 trading plan established three months prior, indicating a scheduled diversification or liquidity event rather than an ad-hoc discretionary trade based on recent material events.
• Portfolio Impact: The disposal represents approximately 3.65% of Mr. Ko's pre-transaction direct holdings (772,510 shares), leaving him with a substantial direct stake of 744,262 shares.
• Significance Level: Low, given the pre-scheduled Rule 10b5-1 structure and the minor reduction relative to total retained equity.