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Starbucks CEO, International Brady Brewer Sells $155K in Stock Under 10b5-1 Plan
STARBUCKS CORP
$SBUX4CIK: 0000829224
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Filing Summary
**Starbucks Corp ($SBUX) Form 4 Insider Filing**
**Insider:** Brady Brewer (CEO, International)
**Action:** Sold 1,641 shares of Common Stock at $94.76/share
**Total Value:** $155,501.16
**Remaining Holdings:** 71,507.502 shares
**Notes:** Executed under a pre-established Rule 10b5-1 plan adopted December 3, 2025.
Comprehensive Analysis
Insider Transaction Summary
- Insider: Brady Brewer, CEO, International
- Issuer: Starbucks Corp ($SBUX)
- Transaction Date: October 5, 2026
- Filing Date: October 7, 2026
- Transaction Details: Disposed of 1,641 shares of Common Stock at an average price of $94.76 per share, generating gross proceeds of approximately $155,501.16.
- Post-Transaction Holdings: Direct beneficial ownership of 71,507.502 shares remaining.
Strategic Context & Significance
- Trading Significance: Low
- Rule 10b5-1 Plan Execution: The sale was executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on December 3, 2025, indicating that the timing and volume were scheduled well in advance rather than in response to recent material non-public developments.
- Proportional Impact: The 1,641 shares sold represent approximately 2.24% of the insider's total reported holdings, leaving a substantial majority of their equity position (71,507.502 shares valued at approximately $6.78M) intact.
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