Starbucks Chairman & CEO Brian Niccol Reports Tax Withholding Disposition
STARBUCKS CORP
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Filing Summary
# Insider Transaction Report: Starbucks Corp (SBUX)
**Reporting Owner:** Brian R. Niccol (Chairman & CEO)
**Filing Date:** 2026-09-10 | **Transaction Date:** 2026-09-09
### Transaction Summary
- **Type:** Tax Withholding (Code F)
- **Shares Disposed:** 56,267
- **Price:** $100.04
- **Total Value:** $5,628,950.68
- **Post-Transaction Holdings:** 428,696.951 shares (Direct)
### Significance
**Low** — Routine share withholding to satisfy tax obligations upon vesting of RSUs, not an open-market discretionary sale.
Comprehensive Analysis
Executive Summary
On September 10, 2026, Starbucks Corp ($SBUX) filed a Form 4 reporting a disposition by Chairman and CEO Brian R. Niccol. On September 9, 2026, 56,267 shares of Common Stock were withheld by the company at a price of $100.04 per share, totaling approximately $5.63M, to cover tax withholding obligations associated with the vesting of restricted stock units (RSUs).
Key Transaction Highlights
- Insider: Brian R. Niccol (Chairman and CEO / Director)
- Transaction Code: F (Payment of exercise price or tax liability by delivering or withholding securities)
- Shares Transacted: 56,267 shares withheld
- Price per Share: $100.04
- Total Transaction Value: $5,628,950.68
- Remaining Direct Holdings: 428,696.951 shares (including 10,493.713 shares of dividend equivalents on unvested RSUs)
Market & Trading Impact
This transaction represents non-discretionary tax withholding resulting from equity award vesting rather than an active open-market sale. Consequently, it carries low predictive signal regarding management sentiment or future stock performance.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.