Starbucks Intl CEO Sells $58K Stock via 10b5-1 Plan
STARBUCKS CORP
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Filing Summary
Starbucks Intl CEO Sells $58K Stock via 10b5-1 Plan
Company: STARBUCKS CORP (SBUX) Form: 4 | Filed: 2026/03/11 Significance: Low
Insider: BREWER BRADY Title: ceo, International | Relationship: Officer
Transaction: • Type: Sale • Shares: 588 • Price: $100.00 • Value: $58,800 • Owned After: 86,016
Key Insight: Routine sale under a pre-arranged 10b5-1 trading plan; transaction represents <0.0001% of market cap.
Market Context: Transaction is negligible relative to the company's $112.78B market cap.
Comprehensive Analysis
SEC Filing Analysis: STARBUCKS CORP (SBUX)
Executive Summary
- Trading Significance: Low
- Key Takeaway: International CEO executes a small, pre-planned sale of 588 shares.
- Market Impact: Negligible; transaction volume is immaterial relative to market capitalization.
Company Information
| Field | Value |
|---|---|
| Company | STARBUCKS CORP |
| Ticker Symbol | SBUX |
| CIK | 0000829224 |
| Industry | Retail-Eating & Drinking Places |
Insider Information
| Field | Value |
|---|---|
| Name | BREWER BRADY |
| CIK | 0002018223 |
| Title/Position | ceo, International |
| Relationship | Officer |
Transaction Details
| Field | Value |
|---|---|
| Form Type | 4 |
| Transaction Date | 2026-03-09 |
| Transaction Code | S (Sale) |
| Security Type | Common Stock |
| Shares Involved | 588 |
| Price Per Share | $100.00 |
| Total Value | $58,800 |
| Shares Owned After | 86,016.502 |
| Ownership Type | Direct |
Financial Impact Assessment
Transaction Materiality
| Metric | Value |
|---|---|
| Transaction Value | $58,800 |
| % of Market Cap | ~0.00005% |
| Shares Transacted | 588 |
| % of Shares Outstanding | ~0.00005% |
| Post-Transaction Ownership | 86,016 shares (0.0075% of outstanding) |
| Materiality Assessment | Low |
Impact Evaluation
- Market Cap Context: With a market cap of $112.78 billion, a $58,800 transaction is statistically irrelevant to the broader market.
- Ownership Concentration: The insider retains a substantial position of over 86,000 shares following this minor liquidation.
- Transaction Significance: The sale represents a tiny fraction of both the company's value and the insider's total holdings.
Market Impact Analysis
Stock Impact Prediction
- Direction: Neutral
- Reasoning: The transaction volume is too low to impact price action, and the use of a 10b5-1 plan negates sentiment signaling.
Volume & Sentiment
- Expected Volume Impact: None.
- Sentiment Indicator: Neutral.
Additional Context
Transaction Notes
- Special Circumstances: The sale was effected pursuant to a Rule 10b5-1 trading plan adopted on December 3, 2025. This indicates the sale was pre-scheduled and not based on current material non-public information.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.
