Williams-Sonoma Director Anne Finucane Sells ~$200K in Stock Under 10b5-1 Plan

Executive Summary

On October 16, 2026, Anne A. Finucane, a Director of Williams-Sonoma Inc. ($WSM), executed open-market sales totaling 794 shares of Common Stock. The shares were disposed of at weighted average prices between $252.12 and $253.11, generating gross proceeds of approximately $200,197.14.

Transaction Breakdown

• Tranche 1: 780 shares sold at a weighted average price of $252.12 (price range: $252.02 – $252.78).
• Tranche 2: 14 shares sold at a weighted average price of $253.11 (price range: $253.08 – $253.14).
• Total Disposed: 794 shares.
• Aggregate Proceeds: $200,197.14.
• Post-Transaction Beneficial Ownership: 9,404 shares directly held.

Context and Analysis

• Rule 10b5-1 Trading Plan: The sales were executed pursuant to a pre-arranged Rule 10b5-1 trading plan established on July 16, 2026. This limits discretionary timing inference.
• Portfolio Impact: Finucane disposed of approximately 7.8% of her direct equity position (794 out of 10,198 pre-transaction shares), retaining 9,404 shares.
• Significance: The transaction is classified as Low significance due to the modest dollar value (~$200K) and the scheduled nature under a Rule 10b5-1 plan.