Williams-Sonoma CFO Sells $672K in Stock Under Pre-Set 10b5-1 Plan

Executive Summary

On September 16, 2026, Jeffrey Howie, Executive Vice President and Chief Financial Officer of Williams-Sonoma, Inc. ($WSM), executed the sale of 3,045 shares of common stock across multiple price tranches ranging from $216.74 to $224.69. The aggregate gross proceeds totaled approximately $671,772, with a weighted average sale price of approximately $220.61 per share. Following these transactions, Mr. Howie continues to hold 34,138 shares of Williams-Sonoma common stock directly.

Transaction Details & Rule 10b5-1 Plan

The sales were conducted pursuant to a pre-scheduled Rule 10b5-1 trading plan adopted on November 21, 2025. The executions were divided across eight separate reporting lines:

• 585 shares at a weighted average price of $217.39
• 403 shares at a weighted average price of $218.12
• 202 shares at a weighted average price of $219.19
• 362 shares at a weighted average price of $220.56
• 420 shares at a weighted average price of $221.63
• 635 shares at a weighted average price of $222.53
• 186 shares at a weighted average price of $223.83
• 252 shares at a weighted average price of $224.42

Market Significance

The trading significance is assessed as Low. Because these transactions were executed under a Rule 10b5-1 trading plan established nearly ten months prior, they represent programmed liquidity rather than a discretionary market-timing decision. Furthermore, the disposition represented roughly 8.2% of Mr. Howie's prior holdings, leaving him with a substantial ongoing stake of 34,138 shares directly aligned with company performance.