Progressive Corp CIO Steven Broz Sells $273.5K in Common Stock Under Rule 10b5-1 Plan

Executive Summary

On October 22, 2026, Steven Broz, Chief Information Officer of The Progressive Corporation (PGR), executed an open-market sale of 1,225 shares of PGR common stock at an execution price of $223.32 per share. The transaction totaled approximately $273,567.

Plan and Context

• Rule 10b5-1 Trading Plan: The transaction was conducted under a pre-established Rule 10b5-1 trading arrangement adopted on February 19, 2026. Such plans allow insiders to set up automated trades in advance, reducing the potential for trades based on material non-public information.
• Ownership Impact: Prior to the sale, Broz held approximately 30,031.9 shares directly. Following the transaction, he retains 28,806.945 shares directly, meaning the sale represented approximately 4.1% of his direct holdings.

Significance Assessment

The filing is classified as Low significance. The trade was pre-scheduled under a Rule 10b5-1 plan, represents a modest fraction of the insider's overall equity holding, and falls within routine executive portfolio management.