Progressive Corp ($PGR) CIO Steven Broz Disposes $250K in Shares Under 10b5-1 Plan

Executive Summary

On September 28, 2026, Steven Broz, Chief Information Officer of The Progressive Corporation ($PGR), filed a Form 4 disclosing the sale of 1,225 shares of common stock on September 24, 2026. The transaction was executed at a price of $204.29 per share, totaling approximately $250,255.25.

Transaction & Plan Details

• Security: Common Stock
• Transaction Code: 'S' (Open market or private sale)
• Rule 10b5-1 Plan: Yes. Footnote 1 specifies that the transaction was executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on February 19, 2026.
• Direct Ownership Remaining: 30,031.945 shares

Significance & Market Impact

The trading significance is assessed as Low. The disposition represents roughly 3.9% of the insider's prior holdings (~31,256.945 shares) and was conducted under a pre-established 10b5-1 trading schedule, indicating a routine, automated liquidity/diversification event rather than an opportunistic market signal.