Progressive CEO Susan Patricia Griffith Sells $8.2M in Common Stock Under Rule 10b5-1 Plan

Executive Summary

On September 1, 2026, Susan Patricia Griffith, President and Chief Executive Officer of The Progressive Corporation ($PGR), executed an open-market sale of 37,338 common shares at a price of $219.50 per share, realizing approximately $8.20 million in proceeds. On the same date, Ms. Griffith also gifted 1,598 shares. Both transactions were conducted in accordance with a pre-established Rule 10b5-1 trading plan adopted on March 30, 2026.

Transaction Details

• Primary Sale: 37,338 shares disposed at $219.50 per share totaling $8,195,691.00.
• Gift: 1,598 shares transferred at $0 per share.
• Post-Transaction Direct Ownership: 483,839.572 shares.
• Indirect Ownership:
  • 16,788.481 shares via 401(k) Plan
  • 19,108.000 shares via Husband's Common holdings
  • 53,737.096 shares via Husband's Trust

Market & Governance Context

Because these transactions were established under a pre-scheduled Rule 10b5-1 trading plan adopted five months prior (March 30, 2026), they reflect pre-planned executive liquidity rather than a discretionary reaction to near-term corporate developments. Ms. Griffith continues to retain substantial direct and indirect equity exposure in Progressive Corp exceeding 573,000 shares.